The Event

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A Night of Hope

The Night of Hope Gala, an evening celebrating and supporting ALS (Amyotrophic Lateral Sclerosis, known as Lou Gehrig’s disease) research is the number one premier event in the Southeast that raises funds for this devastating disease. ALS is a progressive neurodegenerative disease that attacks, and eventually kills the nerve cells and pathways in the brain and the spinal cord resulting in muscle weakness. Simple tasks such as talking, walking and eating become increasingly difficult and then impossible as the body's muscles waste away. ALS occurs throughout the world with no racial, ethnic or socioeconomic boundaries. Currently there is no known cause or cure for ALS.

The 2012 Gala will mark the seventh year a team of community leaders and the Muscular Dystrophy Association (MDA) will host an event celebrating and supporting ALS research. The Night of Hope Gala will take place on October 19th, at the InterContinental Buckhead. The black-tie evening will begin with cocktails and music. There will be a seated dinner with live entertainment by the Craig Duncan Orchestra and a live and silent auction.

The funds raised at the event are earmarked by the ALS Division of MDA, which leads the worldwide search for treatments and a cure for ALS. MDA maintains 37 MDA/ALS Centers across the country including the ALS Center at Emory University. In 2008 Emory University was named one of five MDA National Clinical Research Centers.

The Night of Hope Gala was inspired by Holly and Palmer Proctor. The 2006 event honored her father who was diagnosed with ALS in July 2005 and raised over $300,000 for ALS research. Since 2006 the Night of Hope Gala has raised over $2.4 million for ALS Research. Over the past four years our sponsors have included: Turner Sports, Coca-Cola Tullahoma, Petro South, Coca-Cola Bottlers Association, Fidelity Bank, Choate Construction, Georgia Power, Emory University Hospital, Macy’s,The Coca-Cola Company, Sanofi-Aventis, CITGO Petroleum, Primerica, Coca-Cola of Sacramento, Coca-Cola of Alaska and several others.

Project Goals and Objectives

The goals for the Night of Hope Gala are two fold:
1. Fund research that will one day lead to a treatment or cure for ALS
2. To increase awareness and educate the community on this devastating disease.

The objectives established to reach our goals for 2011 include hosting an evening to celebrate and support ALS research while providing hope to families and friends affected by ALS. We want to accelerate research momentum by raising $750,000 for ALS through corporate and individual sponsors, ticket sales, and proceeds from both a raffle and silent auctions. The event expects a crowd of 600+ and is geared to encourage community leaders to support ALS research.

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